ABOUT ME
I’m a senior Creative Director and I make magic happen by alchemizing Traditional filmmaking
and AI in order to create growth bombs.
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I craft delightful disruptions that make fingers stop scrolling, hearts drool & mouths talking.

Succulent Sessions is a signature project of mine, which I initiated and led from concept to distribution. Working closely with a talented team,
I oversaw everything from funding and artist curation to partnerships and creative direction, shaping it into a musical content brand known for its high production quality and cultural impact.
Project Highlight #01

Google's official pride campaign. There were interesting limitations: we weren't allowed to shoot anything, using only screen recordings from Google's products. Made with Libby Tishler and Space Cat.
Project Highlight #02
Project Highlight #03
Perimeter 81, a cyber security startup was about to launch their new SWG offering (Secure Web Gateway). When I saw 'SWG' I immediately knew we had to produce our own malwear brand that protects against bad style to support the launch.
Here's the (Unpublished) Mini-Site which included a real e-commerce store.


© Bassonism 2024
© 2025 Bassonism.
Full Credits Here

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Creative // Director
















